Strategic Alternatives Matrix Swot Analysis - 898 Words

The TOWS strategic alternatives matrix utilizes those factors identified in the SWOT analysis in order to analyze the organization from a different perspective. There are four types of strategies associated with the TOWS analysis: ââ€"  The SO (Maxi-Maxi) Strategy: strategy that uses internal strengths to take advantage of external opportunities. ââ€"  The WO (Mini-Maxi) Strategy: strategy that uses external opportunities to minimize weaknesses. ââ€"  The ST (Maxi-Mini) Strategy: strategy that uses strengths to reduce the impact of external threats. ââ€"  The WT (Mini-Mini) Strategy: defensive strategy that aims to prevent the organization’s weaknesses from making it susceptible to external threats (Al-Mayahi Mansoor, 2012). SO Strategy The SO strategy for UPS entails utilizing UPS’s strengths such as their expansive global presence and network, financial strength, broad portfolio of services, and technological solutions to capitalize on increasing demand for their services from global growth, emerging markets, and growth rates in e-commerce. There are many opportunities on the horizon for UPS and their strengths will equip them to take full advantage of these upcoming opportunities. UPS has been successful in strategically positioning themselves around the world in key markets in order to capitalize on growth rates. This was possible due to UPS’s impressive financial situation. 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