Starbucks Coffee Company Essay Example | Topics and Well Written Essays - 1500 words

Starbucks Coffee Company - Essay Example Starbucks Coffee Company A business plan is important for people wanting to start a business, improve, or expand an existing business. A good business plan should be realistic and enable achievement of the set goals. A business plan should depict the short term and long-term goals and how they can be achieved. Starbucks Coffee Company is a leading coffee retailer that deals with roasting and retailing of coffee beans, selling brewed coffee, coffee related equipment’s, Italian-style espresso beverages, other cold beverages and some food items. The company was opened in 1971 as a small coffee shop at Seattle. The company was opened in 1971 as a small coffee shop at Seattle. The company has over 14, 000 outlets across the globe. The main goal of Starbucks is to provide the finest coffee globally in addition to a pleasant environment where the customers can enjoy the coffee. This essay will explore Starbucks coffee retailer company to come up with a plan on how Starbucks can improve on its operations. Sta rted in 1971, Starbucks was initially owned by Gordon Bowker, Ziev Siegel, and Gerald Baldwin. As aforementioned, the first coffee shop was located in Seattle. In the 1980, Starbucks opened up other coffee shops in various regions but within the United States. In 1996, Starbucks started its expansion outside United States when it opened a coffee shop in Japan. This was followed by opening up of numerous coffee shops within and outside United States.... Like will be demonstrated in this paper, the quality of services is crucial and affects the sale of products in retail business. Although Starbucks remains one of the leading coffee retailers, it still has opportunities to improve on its products and services to maximize its sales, which will be discussed in this essay. There are certain issues and challenges facing Starbucks and will be addressed. Industry Analysis The coffee retailing industry is highly competitive. Starbucks competitors include McDonalds and Dunkin Donuts. Competition is mainly driven by the ease of opening retail business, which has led to flocking of retailers into the business. In the past, Starbucks has mainly focused on expansion of its outlets across the globe. However, the vast number of retails shops has resulted in management difficulties. Therefore, Starbucks plans should include improving the management of existing retail shops with reduced expansion. To understand the nature of coffee retail industry a nd the performance of Starbucks, the threats and opportunities of Starbucks were assessed (Khattab, Aziz and Naguib 1-5). Opportunities The coffee retail industry is expected to continue experiencing competition. Therefore, there if need for Starbucks management to identify the different opportunities. This will enable the company remain a successful competitor (Starbucks.com Web). Since Starbucks has gained wide popularity across the globe, it should focus on further expansion to regions such as Asia where coffee beverages gaining wider acceptance. However, improved management should accompany the expansion. Therefore, Starbucks should consider increasing the management team. This could be through categorizing its stores into